{"id":213,"date":"2025-06-28T20:04:39","date_gmt":"2025-06-28T17:04:39","guid":{"rendered":"https:\/\/ind.camegone.com\/?post_type=shops&#038;p=213"},"modified":"2025-06-28T20:05:22","modified_gmt":"2025-06-28T17:05:22","slug":"alfa-romeo","status":"publish","type":"shops","link":"https:\/\/ind.camegone.com\/en\/shops\/alfa-romeo\/","title":{"rendered":"Alfa Romeo"},"content":{"rendered":"<h1 class=\"cvCanvasMedia__title cvHeading1\">OUR HISTORY<\/h1>\n<div class=\"h3 cvCanvasMedia__deck cvHeading5\">\n<p>Our Brand&#8217;s&nbsp;remarkable and audacious history: an inspiring forward-looking metamorphosis that still goes on to this day<\/p>\n<p>&nbsp;<\/p>\n<p class=\"cvTextImage__title cvHeading3\"><strong>THE ALFA ROMEO MYTH<\/strong><\/p>\n<div class=\"cvTextImage__deck cvTextImage__deck__col\">\n<div class=\"cvParagraph cvBodyregular\">\n<p>On June 24, 1910, a new company was founded in Milan named A.L.F.A. (Anonima Lombarda Fabbrica Automobili). The Neopolitan Entrepreneur Nicola Romeo took the company and changed its name to Alfa Romeo.<br \/>\nThe same year, Ugo Stella and Giuseppe Merosi, the company\u2019s first chief engineer, signed an agreement to create two cars, named 24 HP and 12 HP, referring to their horsepower, respectively. In 1923, the first game-changing result was achieved in the Brand&#8217;s history: Ugo Sivocci won the Targa Florio in an Alfa Romeo RL: the first of 10 victories by the Brand in the famous Sicilian Road race.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"cvTextImage__title cvHeading3\"><strong>THE LOGO AND THE BOND WITH MILAN<\/strong><\/p>\n<div class=\"cvTextImage__deck cvTextImage__deck__col\">\n<div class=\"cvParagraph cvBodyregular\">\n<p>The unbreakable bond with Milan is the cornerstone of our Brand\u2019s global image. The idea for the logo came from a young illustrator named Romano Cattaneo, a great friend of Giuseppe Merosi. While he was waiting for tram number 14 in Piazza Castello, his attention was caught by the Biscione Visconteo on the main tower of the Castello Sforzesco. It was love at first sight, but something was still missing. Cattaneo and Merosi worked on different versions: the most convincing one showed the Biscione dragon on one side and the emblem of the City of Milan, a red cross on a white background, on the other.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":2,"featured_media":215,"template":"","meta":{"_acf_changed":false,"ngg_post_thumbnail":0},"class_list":["post-213","shops","type-shops","status-publish","has-post-thumbnail","hentry","sections-cars"],"acf":[],"_links":{"self":[{"href":"https:\/\/ind.camegone.com\/en\/wp-json\/wp\/v2\/shops\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ind.camegone.com\/en\/wp-json\/wp\/v2\/shops"}],"about":[{"href":"https:\/\/ind.camegone.com\/en\/wp-json\/wp\/v2\/types\/shops"}],"author":[{"embeddable":true,"href":"https:\/\/ind.camegone.com\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ind.camegone.com\/en\/wp-json\/wp\/v2\/media\/215"}],"wp:attachment":[{"href":"https:\/\/ind.camegone.com\/en\/wp-json\/wp\/v2\/media?parent=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}